Prime location: The project is located along the light rail extension line connecting the university campus with uptown Charlotte, within walking distance to two stations and with convenient access to major highways. It is also within close proximity to education, office, retail (e.g. Ikea, Walmart), dining, entertainment and medical facility in the University City area. University City is one of the largest employment centers in Charlotte with 73,000 employees and home to the campus of UNC-Charlotte with 28,000 enrollments.
Wide-range of target market: The light rail extension line will bring potential renters from students and faculty members at UNC-Charlotte as well as employees from University Research Park and uptown Charlotte.